Cash Palace

Videos, News and Reviews

Search Engine Optimization and Advertising

In today`s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn`t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn`t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

PPPPP

Word Count 712

    JVZoo Product Feed

  • Niche Video Site Builder #1 In JVZoo for a reason... This is the most popular video website builders. Improved years after years, it now powers more than 350,000 video websites on the Internet with its unsurpassed features.
  • JV Giveaway Avalanche Are you fed up of having only a trickle of subscribers?nNot sure how to get started building your list?nnJV GiveAway Avalanche is EXACTLY what YOU need!nJV List Building Avalanchenn If you are SERIOUS about making money online then you already kn
  • Covert VideoPress WordPress theme that makes your blog feel and work like Youtube, allowing your to cash in on the video craze without ever having to create a video yourself!

Learning How to Make Money Blogging

There are two major types of business models that
entrepreneurs use to make money blogging. The first
and most common way to turn a blog into a profit
making machine is to sell advertising to different
companies and brands who want to reach that blog’s
readers. The second kind of money making blog is one
that helps a single brand improve its image by creating
positive associations between the blog and the product
in the mind of consumers. Both kinds of blogs can
make a lot of money, especially if the creator has a keen
mind for marketing.

If you are blogging with the goal of selling advertising,
there are two basic ways that you can go about
recruiting sponsors who want to put ads on your site;
you can let someone else do all of the legwork, or you
can do the work yourself and keep all of the revenue.
Within the first group, many people make money
blogging by selling space through Google’s AdSense
program. The advantages of this program are numerous,
as it requires very little effort on the part of the blogger
or webmaster to begin raking in profits. However, most
people discover that they make less money through this
method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to
put banner ads or sponsored links on your blog can take
quite a bit of time, but it is often fairly lucrative. If you
have a lot of contacts in industries that are related to the
topic of your blog, you may want to try to go this route.
People who have a strong background in sales and are
experienced at pitching proposals can make quite a bit
of money by renting blog space to interested companies.
The most serious problem with this model is that you
often have to build quite a sizable readership before you
can attract advertisers, which can mean that you have to
do several months of work before you start to make
money blogging.

As blogging becomes a more and more lucrative
business, a lot of established companies are considering
how they can get into the action. One way that
companies are capitalizing on the blog movement is by
having blogs that provide a kind of friendly face for
their corporation. Often, a company will employ an
established blogger to create a weblog designed
specifically to appeal to that company’s customers and
to create positive associations with the brand in
consumers’ minds. More than one writer who never
even dreamed that he or she could make money
blogging has been approached by a company and
offered quite a pretty penny for this kind of gig.

(Word count 458)

PPPPP

Webmasters: Writing Articles versus Outsourcing

Are you a webmaster? If you are, you need content for your website. This is regardless of whether you sell a product, a service, or make money through affiliate programs. Internet traffic is needed for you to make a sale.

One of the best ways to generate traffic to your website is with articles, namely keyword articles. Keyword articles, when properly written, are picked up by the search engines. This increases your traffic organically, meaning that little or no work was required on your part. In addition to adding keyword articles to your website, you can also submit them to article directories. When you attach a link to each article, readers are likely to follow that link to your website, generating even more traffic.

Now that you know how keyword articles can help to improve your website traffic, possibly increasing your sales, you may be curious as to how you can get started. First, there is one important decision you will have to make. That decision is to write your own articles or outsource the work.

Writing your own web content is nice, as it ensures you get exactly what you need. Do you have a vision that is hard to describe in words? If so, even the best writer may not be able to give you the article of your dreams. It may be best to write it yourself.

Writing your own articles is free, in terms of cash. With that said, your time may be worth money. What would you be doing if you weren`t writing articles? This leads to a benefit of outsourcing, free time.

If you are always on the computer, looking for ways to make money, you may not want to stop and write your own articles. Remember, your time is worth money. If you find yourself missing out on other great opportunities, because you are stuck writing your own web content, outsourcing may be best.

As for outsourcing your articles, it is possible to find quality article writers that charge affordable rates. So, you can still pay someone to write for you, while limiting your business expenses. This may give you peace of mind is knowing that you won`t be losing all of your profits by opting to outsource.

It is important to limit your business expenses, but you also want to pay for a certain level of quality. That leads to another problem with outsourcing, quality. When you buy outsourced articles from a ghostwriter, those articles become yours. They will have your name attached. For that reason, make sure the work is of good quality. To reduce the chance of receiving poor quality articles, ask for samples first.

Most alarming, is the risk of plagiarized content. This serves as a reminder for checking quality. Not only should you proofread an outsourced article looking for errors, but also check its uniqueness. Use a program like CopyScape. Never, under any circumstances, pay a writer for sending you plagiarized work. Why? Because this is work that you cannot use without possibly suffering some legal consequences.

Since there are a number of pros and cons to outsourcing your article writing, you may be unsure as to which option is best. You may want to experiment. See if you can find quality article writers with reasonable rates. Or, start writing your own articles. How long does it take you to write them? Are you losing money or wasting your time?

PPPPP

Word Count 572

    JVZoo Product Feed

  • PinPanel Basic PinPanel is brand-new software designed to increase traffic and advertise via Pinterest. Recently developed by ArkGroup, it uses all the latest features available nowadays. Its easy and efficient tool for internet marketing. Pinterest? Latest movement, ul
  • 3 WordPress Premium Business Themes - I 3 Amazing WordPress Premium Business with Developers License.
  • Newsletters in A Box How to Get Fresh Copy And Paste Emails For Your Subscribers...Without Being A Writing Genius Or Fancy Product Creator And Without Having To Spend Your Hard Earned Money On Outdated Rehashed Private Label Rights...Guaranteed!

How to Extend the Life of Outsourced Articles

Are you a webmaster who outsources your article writing projects? If so, you may buy an article, post it to your website and then move on. Yes, this approach is okay, but did you know that you can extend the life of your outsourced articles? You can.

Before focusing on how you can extend the life of your outsourced articles, know why you should. Doing so gets you a better value for your money. An article that has a shelf life of a year or more is a better value than one that won`t be helpful to readers in another week.

Extending the life of your outsourced articles can also help you generate income for weeks, months, or years to come. This ties in with getting the best value for your money. If you make money through the use of affiliate programs or with the selling of a product, traffic is important. When you extend the life of an outsourced article, that article should keep on generating traffic for you overtime. It won`t just provide you with a sudden burst of visitors.

As for how you can extend the life of your outsourced articles, rewrite them. You can do this yourself or outsource the work. For article rewrites, hire someone who specializes in them. Rewriters tend to charge less than writers who only write original articles from scratch.

Rewriting your outsourced articles or hiring someone else allows you to get multiple uses out of your purchased articles. You can do so without receiving a penalty from the search engines, which tend to dislike duplicate content. With rewriting, you do not have to create a completely new article. Often times, rewording every other sentence and changing a few paragraphs works. You can also add length or shorten them.

Since you paid full price to have the original articles outsourced, add these articles to your website. They tend to be of better quality than rewritten articles. As for the rewrites, distribute them online. You can get started with article directories, which are great traffic generators. Be sure to include a link back to your website with each article submitted.

Rewritten articles can also be added to your blog. In fact, are you using a blog as marketing tool? Although a good percentage of your focus should be placed on your website, as it will provide you with the most earnings, a blog can be an effective marketing tool. Use your rewritten articles as blog postings. You can shorten them or divide the articles into different segments. To generate traffic for your website, be sure to link back to it.

Most importantly, choose your outsourced topics wisely. Some article topics have a longer shelf life than others. For example, the Apple iPhone is popular in 2008, but that doesn`t mean it will be in 2010. As for the original outsourced article, paying for quality is important, but don`t pay too much for an article you can only use for a short period of time.

On that same note, remember rewriting. If you want an article on the Apple iPhone in 2008, have your hired writer do so. They can write an introductory article outlining what the phone is, how to buy it, the benefits of doing so, and what features are available. You can spin that article so that a new version focuses on making use of the phone`s features. This article will be useful to readers and iPhone owners later down the road, even after the popularity for this product has worn off.

As highlighted above, there are a number of ways that you can extend the life of an outsourced article. Doing so is optional, but why not try it? If you can rewrite your own articles or find a cheaper rewriter to do so for you, you have nothing to lose. Your readers will love seeing a professionally written article on your website, while you may enjoy seeing the traffic those reworked articles generate.

PPPPP

Word Count 664

10 Article Writing Tips For Newbies

BONUS TIP for you: Along with “the rejection slip” will usually come a suggestion on how to “fix” your article

This article on the 10 (no, 11… yes, 11) tips for newbies is not written from the catbird seat point of view of the article host or database manager. Rather it is by and from the perspective of an author who remembers the early misgivings. It is written especially for the beginning article writer. The Tennessee Mountain Man has written and submitted hundreds of articles for publication to thousands of article hosts and database managers and still finds article writing his nemesis.

1. Necessity vs Desire:

Articles and Blogs are necessary in today’s scheme of search engine indexing. Not what the newbie wants to hear. Just remember what the Bible says, “there has nothing over taken you that is not common to man”. That’s right! All of us hate article and Blog writing at times, and some of us dread the journey to pen and paper (or keyboard as the case may be) all the time. Many a webmaster would call them “a necessary evil” as they are not generally anyone’s best liked house keeping chores.

2. Just Start, It Gets Easier:

First it is sometimes difficult to get a subject or theme and to get the first couple of lines scribbled down. The Tennessee Mountain Man knows authors who literally get sick thinking about the process. Lighten up. Once an author has a starting point and gets passed the initial thoughts, article and Blog writing usually goes fairly smoothly.

The main thing is that you get started. Pick a subject you know something about and just start. You will be pleasantly surprised at just how easily ideasflow. Don’t assume everyone knows what you know. They don’t. Will Rogers once said, “all men are ignorant, just on different subjects”. And, so it is!
3. Good vs Perfection:

Your old English comp professor is not looking over your shoulder. This paper does not have to be perfect. That is not to say it does not have to be on point or to say that it does not have to be correct. It does or at least it should be. But, perfection is not the goal and is, in fact, seldom possible. Too much detail and you run the risk of losing your reader on several levels. Too long and
most readers simply don’t have the time or interest to wade through the material regardless of how important it is.

4. Blog Length vs Article Length:

Most publishers want a minimum of six hundred (600) words per article – some will let you slide with four hundred (400) words. Blogs can be much smaller. Blogs can and maybe should support appropriate pictures and embedded links.

Just don’t over do it. Too gaudy or too slow to load and you have wasted your time, ticked off a potential reader, and probably upset a host who can ban you from their publications. Articles, on the other hand, typically cannot carry these extra touches according to the requirements of most publishers.

5. Format:

Prepare your article in American Standard Code for Information Interchange (ASCII) format. There are many tools from which to choose to get the job done. A search for ‘free ASCII editor’ or for ‘free plain text editors’ will provide one with a multitude of free options. Word Press is a popular choice. If all else fails simply use notepad to turn out your masterpiece.

6. Spelling and Grammar:

Once you have your article or Blog run it through a good spell checker and a good grammar checker. Microsoft Word works well for these purposes. Just don’t use the MS Word copy for publication of your article. Rather use it’s suggestions to make any necessary corrections to your plain text copy. The MS Word copy will work for Blogs although the Computerman prefers other editors.

Just like the days when you were pushed by Profs, you will find Article and Blog writing skills become easier with time and practice.

7. Publish and Announce:

Once your Blog is ready you may want to use some automatic tools to publish and announce it. First do a search for Blog hosts and select those which best suit your needs. Join one or more and publish your Blog there. Then search for Blog announcers and rss announcers and use them to get your Blog noticed.

Now that you have that out of the way find an article wizard that will post your Articles to free publishers. You can post them one at a time by hand if you are really bored and have absolutely nothing else in life to do. Using an automatic poster you can publish to hundreds of hosts in an hour or so. The only way to go.

8. Patience:

Now, have some patience. Here is where you lose control. Many of the men and women who host articles are timely and your articles will be reviewed within twenty-four (24) to forty-eight (48) hours. But, many others will be days and weeks down the road therefore never date an article – a sure way to get rejected.

9. Rejection – “sorry your article has been declined”:

Be prepared for most hosts to reject your articles. Do not take it personally. It usually has little to do with you or your article.

Some databases routinely reject articles for spelling errors when there are none or where there is more than way to spell a word. And, just as in any other endeavor some hosts are simply too lazy and get so far behind, the easiest and fastest thing to do (and perhaps the only alternative) is to reject everything. You will learn who these are over time.

Then there are those who run your articles through the sausage grinder and if they find certain words, irrespective of how they are used, your article gets no farther. These are the people who can’t publish the Holy Bible because it contains words that offend them or their readers. Don’t worry about these folks who are so heavenly minded they are of no earthly use.

Remember, just as in everything else in life, for every rule there is an exception

10. Keep the faith, and keep cranking out articles:

Since most authors, especially newbies, prepare only one copy of an article against the advice of most seasoned authors it is important that the newbie keep his chin up – keep the faith. That will be easier as more and more of your articles are accepted and published driving visitors to your website while creating those all important back links.

It is not necessary that every host to accept everything submitted to them. After one or two hosts publish your article on any given subject, the search engines tend to penalize you anyway by ignoring additional postings. This is close to spamming and while it could help someone find you, it probably won’t. It is not necessarily, the more the merrier. The additional listings will not increase your page rankings or links reported by the search engines. It is more important to get published by hosts with the highest Google page rank possible.

Now, one BONUS TIP for you: Along with “the rejection slip” will usually come a suggestion on how to “fix” your article and a request that you resubmit it. Don’t waste your time. While trying comply with one database manager’s request you could have written a new article from which you get much more punch. Enough publishers will pick your article up so move on and save yourself some time and heartburn.

Everybody has a thought or idea at least once a day usually at the most inopportune time. How many good ideas have you lost because of waiting? Don’t procrastinate! Go! Capture that thought before it is gone forever.