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Advertising in Newspapers

Newspaper advertisements are as old as advertisement itself. Although, it`s an age-old method of advertisement, it still receives the same response and is highly successful. Both small and large businesses still choose this method to promote their products and services. Ask them and nearly hundred percent advertisers would select newspapers as their primary advertise medium.

In spite of registered decline in newspaper circulation numbers and advertisements featured in a newspaper, they are read by millions of people at their breakfast table. The rate of increase in price to place advertisements in newspapers is climbing rapidly when compared to radio, television and billboards. The main aim should be to get the desired attention from the advertisement and out do the competitor. Various factors should be considered and measures should be taken to ensure success, while keeping the cost low.

Many advertisers, who advertise through newspapers, design their own advertisements without any prior training. This has lead to the rise of larger number of retailers who think that making an ad by them is the only way to get it right. This approach saves a lot of money and is good for small businesses, only if they reach to correct customers. The one time cost of placing a small advertisement is $150, so the measures should be taken to place them effectively. It isn`t necessary to have a full-page advertisement posted in the newspaper. If smartly designed, even half page advertisement can do wonders; the money saved can be used to advertise concurrently in other mediums like radio, websites, etc.

Using colorful font can multiply the cost to many times and is not worth the return. If the budget is low and the matter is confident enough, black font will be fine. Regular readers read the newspapers daily; therefore, there is no sense in placing the same ad in the same paper everyday. The advertisement can be placed in different papers everyday. The frequency can be three times a week for a particular newspaper. But there is an increase in the number of readers on weekends, so more money can be invested on placing advertisement in the weekend edition. Don`t be disappointed if all the advertisement space is sold on weekend. Insert fliers in between the pages of the newspaper.

As many advertisers will be posting their ads on weekends in the local newspaper and the chances of your ad getting lost in the muddle, the conventions can be twisted a little to beat the competition. Place an offer coupon in the mid-week editorial and pay the local station to advertise and talk about the offer on their famous program. Ask them to specifically mention about the coupon placed in the newspaper. Out of the daily readers, only few of them go through the entire newspapers. Most of them view the first and last page. So instead of posting an ad thrice weekly in the middle pages, invest on placing the ad on the first or last page of the newspaper, once a week. Majority of the newspapers don`t give competitive protection, that is, an advertisement of a firm can be placed next to the advertisement of its competitor. Specify about this condition to the sales person and take the guarantee from them.

There is a decrease in the number of local newspapers every year. In United States, only about a thousand newspapers function on a daily basis. Local people are now relying on weekly papers or newspapers with the local section. Sometimes only one publisher controls many of the local newspapers. Newspapers for all the localities are printed at one place with only the front page being changed. When advertising in such publications, care should be taken on recognizing the audience that is being reached. All the effort and money is wasted if the wrong customer is reached and the result can go in loss. Mixing different medias instead one for advertising is a smart approach. One can take care of the shortcomings of the other and work in tandem to make the overall advertising campaign a huge success.

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Awesome Power of “Something Happening!”

I’ve been in the online moneymaking business since 1997. But it’s only
during the past week that I’ve fully realized:

The Awesome Power of “Something Always Happening!”

With most moneymaking programs, when members log into their accounts, they
see that “nothing has changed” for days, weeks, or even months. They don’t see
any recent earnings. They interpret this as “nothing is happening” and it can
have a devastating psychological effect on them.

Contrast this with JSS-Tripler where “something happens” every day.
Your daily earnings are added to your account every day.
You can log into your account every day and see that “something has
happened” — earnings have been added to your account.
Most likely this has a strong uplifting psychological effect
on most members. It can also provide a strong motivation to take further
action, such as buying more positions and sponsoring people:

http://www.justbeenpaid.com/?r=galianos&p=jsstripler2&c=cpblog

In addition to the up to 2% per day, JSS-Tripler pays you a 10% referral
bonus on the first level and 5% on the second. Suppose you
sponsor a few people and they also sponsor a few; this is what happens:

(a) Every time one of your referrals buys a new position, $1 is added to your account.
This is “something that can happen” several times a day. When your referrals parlay
some of their earnings to buy a new position, $1 is added to your account for each position
bought. When you log into your account, you see that “something has happened.”

(b) Every time one of your 2nd-level referrals buys a new position, $0.50 is added to your
account. This can happen many times a day. When you log into your account, you see that
“something has happened.”

(c) Occasionaly, one of your referrals or referrals’ referrals will buy $1,000 worth
of positions. This will earn you $100 or $50. If you sponsor enough people — maybe
100 or so — your referral earnings could add up to $1,000 a week. You can see these
earnings when you log into your account — this is “a lot happening!”

So, if you want to experience the joy of “something happening every day,” try out
JSS-Tripler — you can start with just $10:

http://www.justbeenpaid.com/?r=galianos&p=jsstripler2&c=cpblog

The advent of JSS-Tripler can be regarded as a historic event that
heralds the beginning of a new era: The first “up to 2%-per-day” type program
that’s indefinitely sustainable.

In the past, all similar programs have failed, and when they ended, members
typically lost all the money they had left in them.

All other similar programs now running are also almost certain to fail, and when
they end, members will typically lose all the money they have left in them.

Find out why JSS-Tripler is different and you can rely on it to generate superior
earnings for you for many years to come:

http://www.justbeenpaid.com/?r=galianos&p=jsstripler2&c=cpblog

Working for our wealth and success,

John Galianos

P.S. I challenge you find any program that’s easier to make money with than JSS-Tripler.

P.P.S. JSS-Tripler is likely to become “the program everyone in the know joins.”
If you join immediately, you can tell your friends and contacts about it…
before they join under someone else.

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Tips for Using Your Articles for Newsletters

Articles are used by webmasters for a number of purposes. Most commonly, articles are used as website content or they are submitted to article directories. If you are using articles you wrote yourself or outsourced for these purposes, you might want to consider expanding your horizons. You can do so with newsletters.

Newsletters come in a number of different formats. Do you run a content filled website that makes money through advertisements? Or, do you have a product or service that you sell? Either way, if you aren`t sending out newsletters, you need to start doing so. Newsletters are a great way to increase traffic, as well as your earnings.

If you make money on your website with advertisements, you likely participate in at least one affiliate program. Did you know that many retailers provide their affiliates with discount codes, also known as coupon codes? These moneysaving codes can and should be added to your newsletter. Not only does it allow your readers to save money on their next purchase, but it helps you generate a sale. By doing so, you are paid.

If your website makes money with the selling of a product or a service, you can still benefit from creating and distributing newsletters. Offer your own discounts. Even if that discount is only $5 off a $50 product, you may see an increase in sales. Internet users love moneysaving discounts. Since you may not want to offer everyone this discount, as it can impact your profits, give the discount codes to your newsletter subscribers only.

If you have never created a newsletter before, you may be unsure how to get started. As previously stated, newsletters come in a number of different formats. This is good for you, as it gives you options. In terms of ease, text based newsletters are best. If emailed, the newsletter content can just be copied and pasted into the provided text box. If displayed online, it is recommended that you covert the document into a PDF file. HTLM newsletters are nice, but many readers have high expectations when reading them, including top-of-the-line graphics.

As for the length of your newsletter and its content, you will find some disputes online. Be sure your newsletter is related to your website or the product or service you are selling. If your website shares internet marketing techniques or if you offer it as a service, share a few sample techniques in your newsletter. On average, you should have three different sections. Each section should include an article. This article can be an article that you wrote for your newsletter or one that is already published online. Since newsletters are not considered website content, duplicate content is okay.

As for the variations, some newsletter specialists recommend packing as much information into a newsletter as possible. On the other hand, others recommend keeping it brief. This is good if you can write your own articles. Since they do not need to be long, you can quickly write and proofread them. Still, if you are pressed for time, hire an outsourced writer.

As previously stated, you can and should include moneysaving coupon or discount codes in a newsletter. In fact, this is the main reason why some interest users subscribe to them. Many hope they will receive something for free or for a discounted price. Offering discounts or at least moneysaving tips can give internet users an incentive for subscribing to your newsletter.

For the first few months, you will want to offer your newsletter for viewing on your website. This is where all internet users can see it. Also, include a submission form that readers can fill out to have your article delivered to their email inbox. Let readers know that they may receive helpful tips and moneysaving discounts for subscribing to your free newsletter. As for distribution, you can do so on a weekly, monthly, or quarterly basis.

Despite the fact that your newsletter will not generate upfront income for you, it can help to increase your earnings overtime.

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Do you know what article marketing can do for your business?

One of the most incredible strategies ever to be incorporated with online advertising is article marketing. It has proven to be the most cost-efficient and most effective of them.

By the term itself, you probably would know what this kind of marketing is about. By writing articles that are content-rich, you will be able to reach more people online. Not only that, you will be able to project a credible image to those who may have chanced upon your articles.

With the internet now reaching world-wide market, there is a higher possibility of you getting the attention and interest of potential customers. This is what article marketing can do. If you have not been using this in your business, you are missing more than you know.

How does article marketing work?

Here is a guided tour on the step-by-step process of article marketing that will guide you on your way to achieving the kind of articles needed for your kind of business.

To start with, you need to premium a quality, informative and 300 minimum word article about a certain topic related to your business.

For example, if your business is about family living, you can write an article that delves on how to spend more quality time with families. Never write about something that is not even closely related to your niche.

After you have the content written, you can now include a resource box at the end of the article. The resource box is basically a brief summary about you, your business and with a link that goes right to your website.

Putting a link to your site in the resource box would is making it possible for many people who would get to read your article. This could essentially result to a large amount of new traffic to your site.

Then it is time to submit your articles to as many article directories you can find. Over the Internet, you can find various article directory sites. There are paid and free sites.

If you are on a budget, you may opt for the free submissions being offered. But if you have money set aside for your article marketing, paying for the submission sites is also a wise move.

Whenever somebody reads your article displayed on directories, the link that leads to your site is prominent enough for the readers to be able to check them out once they find your article interesting. This way, there is a big probability of you gaining more customers whenever find what they are looking for in your site.

There is also a chance that your article would get picked up by a printed publication, and the readership of the same would get to know the products or services which your business offers.

You should know that article directories are being displayed on various websites. They are seen by millions of people all over the world. This apparent visibility also makes it easier for search engines to index them.

The technique behind article marketing is back linking. Back links are links to your websites that you have somehow displayed on sites with higher page ranks. To put it simply, your site is basically sharing instant success with the sites you are linking to.

Getting indeed by search engines can be a long and trying process. Oftentimes, the result takes days or months before being acknowledged. There are even cases where, after waiting for a long time, the result you will be getting is not the one you expected. This is the main reason why Internet marketers have resorted to back linking. You cannot get this instant online recognition in the shortest of time and without too much effort anywhere else.

You can always hire a ghostwriter to write your articles for you if you cannot write your own articles or do not have the time for them. The price rate for writing articles is from 3 to 10 dollars.

With all the advantages being presented by article writing, there is no doubt why this has become one of the most often used Internet marketing strategy.

Try to do some article marketing for your site and see the positive results it will bring to your site.