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The “knows? of affiliate marketing

For those who have come upon a successful affiliate marketing, they have the ability to “print? money anytime they want to. Simply put, these marketers have what it takes to think up cash and make them into solid checks.

Too good to be true? This is what affiliate marketing can do.

The amazing thing about affiliate marketing is that anyone can make incredible profits, without much work needed and in as little as 2 or 3 weeks.

This basically means that you can start from nothing and make easy cash, without having to create your own products, website, or write a single ad copy.

This is what makes affiliate marketing a good starting point for those newbies who want to have an idea what it is like to be in a business. It gives them the opportunity to work on their own time, using other people`s efforts and resources, to gain profits while educating themselves in the process.

Affiliate marketing is an earning while learning business. This is where most people get the knowledge to make it big on other forms of business in the future. This is their starting point.

When starting an affiliate program, you do not just go right ahead and choose the ones lid out in front of you. There are certain factors you need to understand before getting into one. Not considering these things can result to wasted time, resources and profits.

1. Know your target market.

To collect the big affiliate checks, you must first identify and target your audience. This is a simple case of offering people what they want and need. Many affiliates commit the mistake of giving out these things to the wrong persons.

The result? No buyer and no sales for you. Why would people buy something they are not in need of?
Do you think people will be interested in you offering them affiliate marketing when they are into copywriting? Not many will be.

It is best to find your audience first to be able to maximize your resources and commissions.

2. Know the quality of your affiliate products or services.

The second mistake affiliates make is that they market a product or service that ends up not delivering what it promises.

It is always wise to examine the product first before recommending it to others. Not only will this increase your credibility and sales, it will also help you promote better because you can give them personal feedback about the products.

3. Know if their sales letter is effective.

Check out the affiliate owner’s website and sales copy before you send any traffic over to them. Inquire about important things like conversion rates and visitor values. This will prove critical once you get people to their site.

Put yourself in the customers` shoe. Will you be willing in buying the product or getting their services? If you answer positive to this question then many people will be too.

It will be an awful waste of resources if you will to pay for advertising a site, only to discover later on that it has a poor sales copy and that it does not sell. Consider this first.

4. Know if they have promotional methods and materials available.

Most affiliate programs provide their affiliates with tools to be used in marketing. The more tools given, the more chances of you making that sale.

Since the materials are already made for you, you can focus more on the marketing. Having more tools also result to more opportunities to get the sales message through your customers effectively.
5. Know if your promotion has profitability.

The last thing you must consider is how much you will be paid, in relation to your promotional efforts. A higher commission percentage can be a huge motivation to place higher focus on a particular product in your total portfolio.

Try to seek out products with a higher end pricing or those that present residual income. You would also want to profit based on the efforts you have put up to.

The five tips above are just some of the important factors to consider in affiliate marketing.

If you want to become like the super affiliates you have heard so much about and bank in huge checks every time from affiliate programs, you need to continuously educate yourself with the knowledge required for affiliate marketing success.

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Research in Advertising

Research in advertising is done in order to produce better advertisements that are more efficient in motivating customers to buy a product or a service. The research can be based on a particular advertising campaign or can be more generalized and based on how advertisements create an effect on people`s mind. Lots of approaches are involved to go about conducting an advertising research like economical, psychological, demographical and sociological.

When designing an advertisement for a particular product many things should be researched like where it should be displayed, whether the advertisement can be printed in newspapers or magazines or broadcasted on television or radio or published on the Internet. Many methods are undertaken to collect relevant information. The research itself is of two kinds, syndicated and customized. Syndicated research is a single research done by the company that is available to other companies as well. Customized research is research based on certain criteria and is done for a particular company and its results are available to only that company.

Pre-testing or copy testing is a type of customized research that determines the in-market efficiency of an advertisement before it is released or before the final production. The more the pre-testing is done the more likely that it will be a successful advertisement and each pre-testing should be applied number of times. This can done by studying the level of attention the customers have, motivation, brand linkage, communication and entertainment. Flow of emotions and flow of attention are broken down and studied individually. The results are applied on the advertisement that is still being developed to recognize the weak points and replace them. A reliable feedback loop can guide the researchers, client and the agency to work in harmony. Tests should be applied during the storyboard stage of ad making. This is an early stage and the results are highly predictive. During this process images are selected and used as integrated campaign print ad.

Post-testing or ad tracking studies are either syndicated or customized. Studies are done over a period of time or continuously. The in-market research is done to understand a brands linkage, performance, awareness, and preference along with product attitudes and usage. They are done by, conducting interviews either on phone or Internet. Testing the finished advertisement provides the confidence and gives an idea whether it is following the strategy.

All the above studies should facilitate the client`s advertisement development make the end product easier to achieve. The study should contain rational information having not only surface knowledge but also provide deep in-sight that will open window to a customer`s mind. The customer, too, should provide precise information based on facts and not based on imaginary thinking and self-delusion. He should be able to explain the role of advertisement in the whole marketing plan. Working in vacuum doesn`t get the desired result.

The basis is to provide in-depth understanding about the consumers for improving on the advertisement techniques and other marketing decisions. The traditional methods of qualitative and quantitative techniques have been improved to analyze the information with good insight.

The rapidly changing likes and needs of the customers are difficult to track, but should be studied in order to increase the quality of advertisement. The changes are because of the huge number of options offered to them by the market.

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5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one`s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog`s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary? an average adult can read and type, or at least click a mouse. It`s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn`t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters` claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail`s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network ?A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

The “knows? of affiliate marketing

For those who have come upon a successful affiliate marketing, they have the ability to “print? money anytime they want to. Simply put, these marketers have what it takes to think up cash and make them into solid checks.

Too good to be true? This is what affiliate marketing can do.

The amazing thing about affiliate marketing is that anyone can make incredible profits, without much work needed and in as little as 2 or 3 weeks.

This basically means that you can start from nothing and make easy cash, without having to create your own products, website, or write a single ad copy.

This is what makes affiliate marketing a good starting point for those newbies who want to have an idea what it is like to be in a business. It gives them the opportunity to work on their own time, using other people`s efforts and resources, to gain profits while educating themselves in the process.

Affiliate marketing is an earning while learning business. This is where most people get the knowledge to make it big on other forms of business in the future. This is their starting point.

When starting an affiliate program, you do not just go right ahead and choose the ones lid out in front of you. There are certain factors you need to understand before getting into one. Not considering these things can result to wasted time, resources and profits.

1. Know your target market.

To collect the big affiliate checks, you must first identify and target your audience. This is a simple case of offering people what they want and need. Many affiliates commit the mistake of giving out these things to the wrong persons.

The result? No buyer and no sales for you. Why would people buy something they are not in need of?
Do you think people will be interested in you offering them affiliate marketing when they are into copywriting? Not many will be.

It is best to find your audience first to be able to maximize your resources and commissions.

2. Know the quality of your affiliate products or services.

The second mistake affiliates make is that they market a product or service that ends up not delivering what it promises.

It is always wise to examine the product first before recommending it to others. Not only will this increase your credibility and sales, it will also help you promote better because you can give them personal feedback about the products.

3. Know if their sales letter is effective.

Check out the affiliate owner’s website and sales copy before you send any traffic over to them. Inquire about important things like conversion rates and visitor values. This will prove critical once you get people to their site.

Put yourself in the customers` shoe. Will you be willing in buying the product or getting their services? If you answer positive to this question then many people will be too.

It will be an awful waste of resources if you will to pay for advertising a site, only to discover later on that it has a poor sales copy and that it does not sell. Consider this first.

4. Know if they have promotional methods and materials available.

Most affiliate programs provide their affiliates with tools to be used in marketing. The more tools given, the more chances of you making that sale.

Since the materials are already made for you, you can focus more on the marketing. Having more tools also result to more opportunities to get the sales message through your customers effectively.
5. Know if your promotion has profitability.

The last thing you must consider is how much you will be paid, in relation to your promotional efforts. A higher commission percentage can be a huge motivation to place higher focus on a particular product in your total portfolio.

Try to seek out products with a higher end pricing or those that present residual income. You would also want to profit based on the efforts you have put up to.

The five tips above are just some of the important factors to consider in affiliate marketing.

If you want to become like the super affiliates you have heard so much about and bank in huge checks every time from affiliate programs, you need to continuously educate yourself with the knowledge required for affiliate marketing success.

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Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other`s strength.

Take for instance the line ‘Money back guarantee`, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven`t gained success in something particular.

Words ‘Insider say that`, is similar to ‘secret`. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you`. The customer feels that he is being directly talked to.

The word ‘Immediately` rings in the emergency. It can be interpreted as ‘Don`t wait any longer, get it now!` This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer`s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn`t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won`t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos`. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.

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Word Count 665

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