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5 Reasons Why Blogging is the New Internet Marketing Tool

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one`s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog`s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary? an average adult can read and type, or at least click a mouse. It`s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn`t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters` claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail. Today, blogging is overcoming the e-mail`s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network ?A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

How to Use Articles as Blog Postings

Do you write your own articles? If so, you may add these articles to your website as content. Did you know there is more that you can do with them? There is. You can use these articles as blog postings as well.

In addition to writing your own articles, you can also outsource the writing. Outsourced articles are articles that you paid another writer to compose for you. Since you want to get the most value for your money, you may be wondering what you can do with those outsourced articles. You do have a number of different options, but you should closely examine blog postings.

As nice as it is to hear that you can use articles you wrote or outsourced on a blog, you may be looking for more information. Why should you do so? How is the best way to get started?

In terms of why, blogs are increasing in popularity. More people are starting to write them and more people are starting to read them. Are you a webmaster who sells a product or relies on income generated from advertisements and affiliate programs? Do you currently have a blog that accompanies your website? If not, you should. Blogs can be used as an internet marketing tool.

In addition to accompanying a niche website, blogs can make money on their own. There a numerous pay for post companies online. This is where you write a blog post around the product or company that you are assigned to. You can also make money through with the use of advertisements and affiliate programs. Typically, it is recommended that you sell a product through a website, but you can list your product or service available for sale through a blog as well.

Now that you know why you should have a blog or how you can make money through one, you may be curious how articles come into play. Some of the most popular blogs on the internet get updated multiple times a day. On that same note, these are often professional bloggers. If you want to make money blogging, but don`t have the time to write each of your blog posts or update on a daily basis, you can outsource the writing. However, if you have the time to write your own blog posts, do so.

When outsourcing writing for a blog, many wonder what approach they should take. Should you inform writers of the blog or should you request traditional articles? The decision is yours to make, but you may have better luck with ordering articles. Articles are longer than blog postings. This means that you can divide an article into two, three, or even four different blog posts. For your blog titles, simply just label them as being Part 1, Part 2, and so forth. This approach gets you a better value for your money.

As previously stated, you can create a blog that accompanies an existing website. If that is the case, make sure the two themes match up. For example, if your website sells computer software, have your blog focus on the same subject. Blog postings can outline tips to shop for computer software, the importance of comparing prices, and popular software programs can be reviewed. After each blog posting, you will want to create a link to your website. If readers like what you have to say, they may visit your website to see what you have available for sale.

On the other hand, if you are looking to make money through blogging, by way of advertisements and affiliate programs, you can use any articles that you want. With that said, blogs that have one specific theme tend the work the best. Your income potential increases when you have targeted advertisements on your website. Targeted ads are difficult to come by if you cover a wide range of topics. So, stick with a theme, but remember that you can create as many blogs as you want.

One question that many have is hosting. There are a number of free blogging companies online. Blogger and WordPress are the two most popular. WordPress is nice, but you are not allowed to display advertisements when using a free blog. This means that you must purchase a web hosting plan and host your blog elsewhere. If you want to use blogging as a way to generate traffic to your website, a free blog from Blogger may be okay.

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