Cash Palace

Videos, News and Reviews

Search Engine Optimization and Advertising

In today`s net-savvy world it has become common for any business to have a website which they use mostly for advertising their products and services. With the advent of search engines it has become even easier for the customers to search for the stuff online. For a website to be successful its link should land in the first three pages which the search engine brings and the rank of the page should be high which means many visitors come to the site. This can be achieved by applying search engine optimization or popularly known as SEO. This is a marketing strategy which increases the quality and quantity of traffic flow to a particular website via search engines.

SEO not only affects the search engine results, but also image search, video search and industry specific vertical search engines. It determines how a search algorithm functions and searches what is popular with people. When a website link is submitted to a search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages such as the keywords and their weights, the location of the page and other links that are stored for the spider to crawl in future.

In the beginning, the search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn`t prove to be successful as some Webmasters added irrelevant Meta tags to increase the number of hits and earn huge ad revenue. They even changed the HTML of the web pages to achieve a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.

Search engines then began utilizing complex ranking algorithm, which were difficult for the webmasters to manipulate so as to provide web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn`t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.

Algorithms became more complex by every passing day and top search engines kept their algorithms a secret. As the cost of SEO increased, advertisers were roped in to pay for it, which finally resulted in high quality web pages. Although investing in SEO is very fruitful, but at the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that provides SEO services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the cost per click or set fee, that is if a advertiser desires that the page containing his ad be displayed, he is expected to pay money for it. This is a point of controversy, as only the big businesses will be able to increase the number of hits of their page but not the small business who might be having a better quality page.

Google Ad Words explores ads which have words typed in the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which is a graphical kind of advertising. Depending on the pixels, the space is sold to the advertiser. Keyword advertising involves advertisers who buy URLs of a site and place their ads at that location. Thus SEO is a market in its own which is yielding great results for businesses on Internet.

PPPPP

Word Count 712

ASP.NET Blogging Software

Of all of the different kinds of programs on the market
today, many people feel that Microsoft’s recently
released ASP.NET blogging software is the most
advanced. In many ways, this particular program is
more adaptable and more versatile than any other
blogging software on the market. Although most of the
people who favor the program are accomplished coders
who are familiar with programming languages like html
and C++, this new program from Microsoft is much
easier to use than a lot of other blog design software
that incorporates hands-on coding. One of the things
that makes ASP.NET stand apart from its competitors is
the fact that it allows designers to use a wide variety of
programming languages when they build a blog. This
means that a larger number of coders can realize their
dreams by programming in the language with which
they are most familiar and in which they are most
accomplished.

A lot of people have welcomed ASP.NET blogging
software with enthusiasm and with open arms.
However, that doesn’t mean that the ASP.NET program
is right for everybody. If you are not familiar with
computer languages like javascript or perl, you may
find that the release of ASP.NET does not directly
affect you at all. However, if you are an experienced
web designer, you are likely to find much to celebrate in
this exciting new program.

(Word count 230)

PPPPP

How to Increase Sales Through Streaming Audio

Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.

For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio.

It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales.

However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of revenues.

Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected.

So, how can this be done? There are several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.

What will this mean to you? This means that your site will have new audio content every time it is visited. What’s even great is that the content is being updated even without much effort from you.

In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website.

Another way is to stream mp3s. To do this, you just need to upload your mp3files on a server and add the files’ links to the page. When the link is clicked, the browser opens a media player window and plays a file. However, since the file is in mp3 format, it may also be downloaded. Downloading music files without the authorization of the copyright owner is illegal. Therefore, if you will be using this type of streaming, make sure that you have the appropriate permit to do so.

A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.

1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.

2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.

3. Save the playlist with a .m3u extension.

4. Upload the m3u file on the directory where the music files are hosted or to your server.

5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.

After the code is embedded on the html file, and whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls.

Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness.

It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio on a website is a proven way to increase sales.

How to Sell Outsourced Articles

Are you looking to make money with the reselling of outsourced articles? If so, you have so many options to choose from. In fact, you may be wondering where and how you can get started.

Are you an established website owner who has experience with creating professional websites? Are you familiar with HTML? Do you have experience marketing websites to ensure that they aren`t lost in the millions of other websites already available online? If so, create your own online marketplace. This is where you will list your outsourced articles for sale

The first step in doing so is choosing a domain name and web hosting plan. When examining your options, be sure to read all rules and restrictions. Some companies require you to have a business account to sell, but others do not have this restriction. Next, look for affordable web hosting plans. If you are selling outsourced articles, you paid to have these articles written. To increase your profits, keep your business expenses low.

Most importantly, you need to decide how you want to sell the outsourced articles. This is another choice that may be difficult for you. If you are looking to make money right away, list each article for sale individually on your site. Sell it with exclusive rights. By giving up full rights to the article, you can reasonably set a higher asking price. This is because you will remove the article from your website and transfer selling rights to the buyer.

If you want to earn the most money, but don`t mind waiting for that money to arrive, consider selling your articles in PLR packages. PLR packages are a series of articles that are offered for one low price. As an example, 10 articles for $10. When selling PLR articles, buyers know that you will sell the article more than once. That is why they are willing to pay such a low price. The money the saved will likely be spent on an article rewriter, which charges less money. Since you can sell an unlimited number of PLR article packages, there is potential to earn a significant amount of money overtime.

As previously stated, creating your own online marketplace is recommended if you have a large number of articles to sell, if you are familiar with internet marketing, and if you know how to build a website. If you do not meet these recommended qualifications, you can still make money reselling outsourced articles. Instead of creating your own online marketplace, you will want to turn to existing websites.

When selling your outsourced articles on an existing marketplace website, you should be able to set your own terms. This means that you can sell your article with exclusive rights or with usage rights. The approach you take should depend on how much money you want to make. As a reminder, you paid to have these articles written by a professional. To profit form their resale, you need to charge more money than what you paid. But, since many third party websites charge you fees, these fees should be factored into your selling price.

What is nice about using third party websites to sell your outsourced articles is that you can gauge your success. Creating your own online marketplace is recommended only if you have a large collection of articles available for sale, twenty at the very least. Before you spend a lot of money buying outsourced articles to resell, you should first test the waters to make sure that you can profit from doing so.

As for hiring writers to compose the articles for you, use your best judgment. To retain the largest profit, choose a quality article writer, but one that has reasonable rates. You do not have to disclose your intent with the articles, but state your expectations. To resell outsourced articles, you must retain the rights to them. Let the writer in question know that they turn over full ownership of the articles to you once paid.

PPPPP

Word Count 665