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What is Article Marketing

What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.

So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.

Article marketing has been around for quite awhile. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business` contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.

The setup is not that different for online article marketing because writers may post their work in different websites as well as put it in their own. Articles that are posted elsewhere are known as an article directory.

The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.

Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don`t like the options, you can always go for the page without any advertisements.

There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.

If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.

Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.

Article marketing is just one way of promoting a service or product. If you don`t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.

For that, you have to think what words will a person likely type to see your site. If you are able to figure that out, it won`t be long before you will get a lot of traffic which translates to additional sales to your business.

What You Need to Know About Writing Articles for Money

Are you interested in making money writing articles? You may have read online that is a relatively easy way to make money from home. Yes, this is true, but there is more to writing articles for money. If you want to be a successful article writer, on all fronts, please continue reading on for a few helpful tips.

If you work for a client, you are usually referred to as a contractor. This means that the individual or company in question does not legally employ you. Instead, you complete a little bit of work for them, on an as needed basis. Since you will likely not receive health benefits, you need to closely examine your situation. If you are looking to replace your current job with article writing, examine health insurance and your need for it.

If you want to earn money writing articles for others, you may actively search for projects online. Online bidding websites, classified ads, and job boards are great places to find article writing projects. With that said, there are online scams that focus on freelance writing. The most popular of these scams is writing articles for a client and not having that client pay you. Use your best judgment when working with a new client. Ask for references or request to receive a small portion of the payment upfront or once the project reaches the halfway point. This way you won`t lose all of your work.

Also, know that you can write for yourself. To get started, find a third party content website. They allow you to post your articles on their website. For giving them usage rights, you may be paid. Popular forms of payment include an upfront payment or a page view bonus. There are also third party websites where you can list your articles for sale.

Articles can also be used to create a content filled website or blog. These articles make money through website advertisements. Depending on your personal preferences, you can apply for programs where you are paid for each click or paid a percentage of each sale that you help to generate.

Regardless of whether you write for yourself or a client, you will want to signup for a PayPal account. PayPal is a safe way to receive payments online. Instead of issuing checks, many paying clients and third party revenue sharing websites prefer sending payments through PayPal. An account is free to have. In fact, if most of your clients pay you through PayPal, you can request a debit card, which will give you easy access to your money.

Also, regardless of who you write for, you need to report your earnings to the Internal Revenue Service (IRS). You will be subject to the self-employment tax. This is important as many new writers are left trying to come up with the needed cash at the last minute. When you are self-employed, even just part-time, you not only need to pay your income tax, but the self-employment tax too. You are encouraged to start saving money for payment throughout the year.

As for writing your articles with ease, are you using Microsoft Word? If not, you will want to purchase a copy. If you opt to acquire paying clients online, many require articles to be formatted with Microsoft Word. It also has helpful spell check and grammar check tools. Although this software can be expensive to purchase, you will easily recoup the costs in no time at all. In addition, save your receipts as all business related purchases can be recorded as a business expense.

The above mentioned tips are just a few of the basics that you need to understand to start making money as an article writer. To help increase your chances of making money, you will want to familiarize yourself with internet marketing, search engine optimization, and keyword articles. Doing so will allow you to increase your profits, no matter who you are writing for.

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What Does It Take To Succeed In Article Marketing

What does it take to succeed in article marketing? That is the question you have to ask if you plan to use this cost effective form of advertising to promote your business. If you think about it, anybody can do it. You just have to know some of the basics.

When we talk of basics, the article regardless of the topic should be timely, consistent and informative. This is because you want to bring value to the readers even if in the end, you are making them avail of your product or service.

This begins from the title itself because catchy ones will make the reader want to know more about what you have to say.

As you work on the first paragraph all the way to the end, write this in a conversational tone. This allows you to connect with the reader as though you are talking with them face to face. In fact, one of the best words to use is “you? because you are their advocate.

In writing the article, make sure to list down the benefits. Remember, people are more inclined to buy something if they know that there is something they can gain from using your product. For instance, you are writing an article on weight loss and you have something that can help make that happen. Just make sure of course you are able to deliver. Keep thing simple so even the average Joe can understand the message you are trying to convey.

The last part of the article should have a link to your website. Another way of doing it is to use the resource box. These two things are important because after reading your article, you want that person to visit your website. The same goes if what you are offering is a service and the only way to do that is to let them get in touch with you.

You should also post your work in other websites as well as your own so you are able to reach a wider audience. Keep in mind there are thousands of websites now and nobody will able to see your articles without the help of search engines. This is why keywords are very important. These should also be integrated to the article so choose these carefully so it will not disrupt the natural flow of content.

Don`t expect to write article very well if you have never done this before. Just like any other skill, it takes time to develop and practice makes perfect. One way to do this is to read how other writers do it and then try to apply this to your own. You can attend a few writing classes as well so you can get feedback from your instructors.

So what does it take to succeed in article marketing? Basically good writing skills because how you do it may or may not increase website traffic. Those who have tried but failed have decided to enlist the help of a professional writer instead given that they have the experience to achieve what you are trying to put down on paper.

In the end, it is all about content which should be relevant to whatever you are selling otherwise you are just wasting the reader`s time.

What Lies Beneath an Article on Marketing

Are you thinking of ways to promote an online business or simply your web site? Are you an expert with regards to your line of business or profession? You need not know everything about it at all. All you’ve got to do is start doing article on marketing or simply put, the articles that you are going to send out to submission sites and article directories.

Article Directories

If you are new in this venture, you don’t have to get too intimidated. There are many article directories where you can submit your materials to. The first thing that you have to take note is how your chosen sites rank on Google and Alexa. This way, you will gauge what sites get the most traffic. And so you can start from that idea and choose the sites where your target market can be found.

You just have to be very careful in following the specified guideline for each site. While some will accept articles even with the minimum word count of 300, most sites will only publish articles with a 500 minimum word count.

Second, look at the rules about URLs. There are some web sites that will allow you to embed URLs on the content itself. Others will only allow such to be embedded on the author’s bio box. In any way, this is your chance to link the article to your own web site so be careful that you follow the specified guide of the submission site of your choice.

Watch out on how you write you articles. You must not sound like you are hard selling your web site, your products and services. Remember that the idea here is to sound like an expert giving an advice or a general knowledge about a specific topic to your target audience.

You will have a space to do the promotions. And that is on your author’s bio field. You must fill this little space with valuable details. You can start with your name, your business, why they should try out your services and a call to action from the readers. You are going to place your links on this part. That will be the readers guide to follow where you are leading them to.

Writing for the Internet

Writing for the net and for the article submission sites is far from writing features for the dailies or magazines. First, it should be light to read and easy on the eyes. Most people who browse the web for articles will only scan through your pieces. So you have to get your points across even if they do not read the entire material.

You can achieve that by having shorter paragraphs. You should use the word you often as to address the reader in a personal manner. The tone must be casual and friendly, but the article itself should be informative.

Blogging about your products and services is good. But to be able to reach to a larger market, you should try your hand at submitting articles to directories. You can even link your articles to your blogs and web sites.

An article on marketing can do wonders for your business. Just make sure to follow the guidelines, create good and quality contents, establish yourself as an expert in the category of your choice and submit on the right article submission sites.

Webmasters: Writing Articles versus Outsourcing

Are you a webmaster? If you are, you need content for your website. This is regardless of whether you sell a product, a service, or make money through affiliate programs. Internet traffic is needed for you to make a sale.

One of the best ways to generate traffic to your website is with articles, namely keyword articles. Keyword articles, when properly written, are picked up by the search engines. This increases your traffic organically, meaning that little or no work was required on your part. In addition to adding keyword articles to your website, you can also submit them to article directories. When you attach a link to each article, readers are likely to follow that link to your website, generating even more traffic.

Now that you know how keyword articles can help to improve your website traffic, possibly increasing your sales, you may be curious as to how you can get started. First, there is one important decision you will have to make. That decision is to write your own articles or outsource the work.

Writing your own web content is nice, as it ensures you get exactly what you need. Do you have a vision that is hard to describe in words? If so, even the best writer may not be able to give you the article of your dreams. It may be best to write it yourself.

Writing your own articles is free, in terms of cash. With that said, your time may be worth money. What would you be doing if you weren`t writing articles? This leads to a benefit of outsourcing, free time.

If you are always on the computer, looking for ways to make money, you may not want to stop and write your own articles. Remember, your time is worth money. If you find yourself missing out on other great opportunities, because you are stuck writing your own web content, outsourcing may be best.

As for outsourcing your articles, it is possible to find quality article writers that charge affordable rates. So, you can still pay someone to write for you, while limiting your business expenses. This may give you peace of mind is knowing that you won`t be losing all of your profits by opting to outsource.

It is important to limit your business expenses, but you also want to pay for a certain level of quality. That leads to another problem with outsourcing, quality. When you buy outsourced articles from a ghostwriter, those articles become yours. They will have your name attached. For that reason, make sure the work is of good quality. To reduce the chance of receiving poor quality articles, ask for samples first.

Most alarming, is the risk of plagiarized content. This serves as a reminder for checking quality. Not only should you proofread an outsourced article looking for errors, but also check its uniqueness. Use a program like CopyScape. Never, under any circumstances, pay a writer for sending you plagiarized work. Why? Because this is work that you cannot use without possibly suffering some legal consequences.

Since there are a number of pros and cons to outsourcing your article writing, you may be unsure as to which option is best. You may want to experiment. See if you can find quality article writers with reasonable rates. Or, start writing your own articles. How long does it take you to write them? Are you losing money or wasting your time?

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